GOAL : To develop a complete brand and packaging design for a self-initiated relish and preserve project.
Spice Nice are urban jam makers based in Bangalore, India. They are literally preserving the great Indian art of preserving. Our designs ensure that the jams are packaged with the respect they deserve and at the same time, preserve another aspect of Indian culture and creativity and bring it to a wider audience.
The brief was to create a new label for a current brand on shelves – The colorful label combination with the way the fruit and vegetable on each variant is illustrated, and to create a new inspiring brand idea, a recognizable visual identity and exciting packaging that stands out on the shelf.
Divided into six specific preserve collections, each with a range of products aimed at specific relish lovers, the challenge was to create a design approach that clearly differentiates the collections from each other, yet still behaves as one brand..
