GOAL : A new brand was created for a fitness company which specializes in kinesiology. Kinesiology addresses physiological, bio-mechanical, and psychological dynamic principles and mechanisms of movement.The client wanted a logo that incorporated these factors.
PROCESS/RESULTS: After a brief research, a gear and a running man silhouette was selected to depict the movement of mechanism and the human body.
The process involved a hand-drawn illustration on paper was converted to digital format while removing any stray pencil marks, or correcting things like alignment, spacing and proportion. The design was finalized, allowing it to become usable at any size and printed on a business card. A web version was also created for online purposes.
TOOLS: Hand-drawn illustrations refined using Adobe Illustrator.
Client website : https://www.themovementengineer.com/
