PROJECT : CUSTOM SUNGLASSES AD
CHALLENGE: To design a series of illustrations for a company that manufactures custom sunglasses.
PROCESS/RESULTS: With the thousands of advertisements that people are faced with every day, catching the attention of a consumer can be challenging, but these humorous eye-wear ads are some clever examples of how marketers are targeting a more youthful audience.
Gone are the days when retailers would simply showcase their product on shelves and hopes that buyers would simply admire the look and design of their item. Nowadays, companies have to market more than just a product, they have to portray an image and theme that buyers can easily relate to, and using humor as a tactic is definitely a creative way to draw in consumers. Hence, a series of illustrations with women sporting various styles of sunglasses.
Gone are the days when retailers would simply showcase their product on shelves and hopes that buyers would simply admire the look and design of their item. Nowadays, companies have to market more than just a product, they have to portray an image and theme that buyers can easily relate to, and using humor as a tactic is definitely a creative way to draw in consumers. Hence, a series of illustrations with women sporting various styles of sunglasses.
TOOLS: Sketched using Adobe Illustrator and refined to suit requirements.
OUTPUT: Used for digital web solutions but can easily be adapted to a suitable format for print.
